EPISODE · Apr 4, 2026 · 13 MIN
One Referral Away from a Bad Month? Here's What to Do About It
from Sales By You
In this episode of the Sales by You podcast, Celina gets real about the pressure that comes with putting everything on one big moment — the speaking engagement, the launch, the referral you're counting on — and why that approach puts your business at risk.It's not that the big moments are bad. It's what's missing around them.You'll learn:Why relying on high-stakes, one-off moments creates cash flow problems, confidence problems, and a business that's harder to run than it needs to beWhat a sales system actually looks like for an independent consultant — and why it doesn't have to be complicated to workHow to think about de-risking your pipeline the same way you'd diversify an investment portfolioHost Celina Guerrero helps independent consultants implement sales systems so they know where their next 3–10 clients are coming from.Register for the Masterclass at https://www.connectandco.co/masterclassWant to learn how to work with her? Send her a message on LinkedIn. https://www.linkedin.com/in/celinaguerrero1/Learn about her programs on her website at https://www.connectandco.co
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In this episode of the Sales by You podcast, Celina gets real about the pressure that comes with putting everything on one big moment — the speaking engagement, the launch, the referral you're counting on — and why that approach puts your business at risk. It's not that the big moments are bad. It's what's missing around them. You'll learn: Why relying on high-stakes, one-off moments creates cash flow problems, confidence problems, and a business that's harder to run than it needs to be...
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One Referral Away from a Bad Month? Here's What to Do About It
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