one thing your landing page might be missing

You've got a freebie, a solid opt-in, and a landing page — but conversions still feel low. In this quick and insightful episode, Liz Wilcox — the Fresh Princess of Email Marketing — shares one simple change that can make a big difference: add a photo of yourself. Liz explains why showing your face helps build trust, connection, and brand personality (without needing fancy design or a video setup). Episode Highlights The simple fix your landing page might be missing: a photo of you. Why visuals matter — adding a face creates instant connection and trust. How a single image helps potential subscribers "get a vibe" for your brand before signing up. Liz's personal example: her landing page photo in her RV, wearing a Will Smith shirt — playful, personal, and perfectly on-brand. How your photo acts as a brand cue, setting the tone for your emails before subscribers even opt in. Why it's okay to use an older photo — what matters most is personality and consistency. Bonus laughs: Liz's reminder that Will Smith would want you to have this (obviously false, but perfectly funny). A preview of List Building Live (March 11–13) — Liz's mini audio summit featuring creators sharing how they're growing their lists in 2025. Key Takeaways Show your face: A picture adds trust and connection that words alone can't. Let your personality shine: Choose a photo that reflects your vibe and energy. Keep it real: It doesn't need to be professional — just authentic and consistent. Visuals convert: Faces make landing pages more engaging and human. Stay consistent: Your image helps tie together your brand story across all platforms. Links and Resources List Building Live Summit Check out Liz's Email Marketing Membership here Join the Email Sound Booth Facebook group here Check out Liz's free welcome sequence here Liz's Kit [Convertkit] affiliate link Rather watch the Podcast? Check out WATCHLIZ.COM