one underrated tactic to save you time on your email marketing

Feeling burnt out on writing new emails every week? Liz Wilcox — the Fresh Princess of Email Marketing — is here with the ultimate time-saving tip: reuse your emails. In this quick and refreshing episode, Liz shares how she recycles both sales emails and newsletters to stay consistent, save time, and keep her subscribers engaged — without anyone noticing. Episode Highlights Why you should regularly resend past emails that performed well. How Liz reused almost all her 2023 Black Friday emails for her 2024 campaign (and still crushed it). Why "duplicate, update, and send" is her go-to method when she's short on time. The small tweaks she makes — like updating personal stories, links, and tone. How this strategy helps avoid burnout while still maintaining consistency. Why no one will notice — and if they do, it just reinforces your best content. The secret bonus: new subscribers haven't seen your old emails, so you're maximizing their value. Key Takeaways Reuse your wins: Your old emails are proven assets — put them to work again. Tweak, don't rewrite: Update personal notes and links instead of starting from scratch. No one remembers: Most subscribers won't notice (and superfans will love the repeat). Stay consistent: Recycling content keeps you showing up even during burnout. Save time, build trust: Great emails get better every time you send them to new readers. Links and Resources Check out Liz's Email Marketing Membership here Join the Email Sound Booth Facebook group here Check out Liz's free welcome sequence here Liz's Kit [Convertkit] affiliate link Rather watch the Podcast? Check out WATCHLIZ.COM