Online Distribution and Dynamic Pricing

We speak to Soraia Letra Chief Business Development Officer at Yield Planet to talk about changes needed to online distribution and sales as we come out of the recovery of C-19. Taking a look at the role of dynamic pricing and contracted rates in the new world.Travel Market Life:Travel Market Life  - your new companion to understand what's happening in the Travel industry and wider economy at this time.During each episode we will explore the questions that we all have over the coming weeks and months to try to get us back to where we were.  In each programme we will be joined by specialists in their field of the different sections of the travel market to understand what we should be looking at and considering as we rebuild post-covid19.Whether you're working in the b2b trade or consumer side we're going to share the best practices and personal experiences to help one another throughout this journey. It’s time to collaborate and work together, so each part of the market is ready to play its part when it is needed to restart. We're going to share resources, address the challenges and plans, team morale and efficiencies, sales programmes, market strategies and campaigns, looking at the different markets across Europe.We will share with you trade news, developments and changes in the market,  examples of how different organisations are planning market development, and the products and services being offered to help in this current climate.Listen to more episodes of the hospitality industry podcast Travel Market Life and subscribe for the latest news at http://travelmarket.life/ Follow us on LinkedIn for more thought-provoking content: https://www.linkedin.com/company/travel-market-life/ Do you have a story to share about technology, digitalisation or culture changes within the hospitality and travel industry? We'd love to hear what your company is doing and the impact it is having. Please contact us through http://travelmarket.life/