Online IP Protection: why successful enforcement needs patents, TMs, designs and more

Lawyers at Zacco join Managing IP to discuss the shifting world of online IP enforcement.In this episode, sponsored by Zacco, we delve into Online IP Protection and how the concept of protecting brands online is evolving.Many of you will have heard of Online Brand Protection, a service typically involving the removal of illegal infringements or misleading content in order to protect a company’s brand or reputation.While traditional OBP makes use of trademarks as an enforcement tool, this podcast explores the next natural steps - the concept of Online IP Protection, or OIPP.Our guests introduce the concept of OIPP and outline how it makes use of an organisation’s entire IP portfolio, rather than just trademarks, to strengthen and enforce their innovation and their reputation online.We explore some potential use cases, the tools available, and discuss what organisations should consider if they want to make better use of IP rights. Finally, our guests present a few practical examples of OIPP and how you can adopt a broader approach to online enforcement.