"Only Guinness Can Do": How a Living Archives Powers Brand Authenticity

from The History Factory Podcast · host The History Factory Podcast

Join host Erin Narloch on this episode of “The History Factory Podcast” as she dives into the Guinness Archive with Eibhlin Colgan, Guinness Archive manager. Colgan shares how the collection, housed at St. James’s Gate Brewery, helps the brand maintain its authenticity; the true stories behind a few popular myths; and how the archives continues to evolve to better support the company’s future.

Episode metadata supplied by the publisher feed · Published Mar 11, 2026

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"Only Guinness Can Do": How a Living Archives Powers Brand Authenticity

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