Onward Reserve x The Rizzler | HOT JOBS | July 4th: Share of Wallet

Anthropic's Claude wins paid consumers in a market ChatGPT owns, Onward Reserve drops a Rizzler UGA polo Easter egg, Americans plan to spend more on Fourth of July as cookout costs rise, and the $25k Amble One luxury golf cart hits the market. Plus Kenny Trusnik on Forest City Digital, Varun Kundra on bootstrapping AfterSell to a Rokt exit, and Sarvar Nazir on "hybrid performance beverage" at Prox.ON TODAY'S EPISODE OF ECOMM COWBOYKenny Trusnik (Founder & President, Forest City Digital) — Cleveland native who came up through B2B Commerce and integration work before launching Forest City Digital in Jan 2020, two months before COVID, while employed full-time. Now an ecommerce performance agency (Shopify + SEO + paid + Klaviyo) for $1M–$10M DTC brands, with vertical bets on hemp/THC, aftermarket auto, food/coffee. Clients: Mayorga Coffee, Hyde's Hail Mary, Apollo Off-Road. We dig into the workaround keeping hemp/THC brands selling, where "ecommerce is easy" does the most damage.Varun Kundra (Co-founder, Aftersell by Rokt) — Waterloo math grad who co-founded AfterSell in 2019 and bootstrapped the Shopify post-purchase upsell app to 40,000+ merchants and an eight-figure exit with zero funding. Rokt acquired AfterSell in Jan 2024. Now SVP of Demand Diversification at Rokt, expanding the advertiser pool (Disney+, HelloFresh, Audible) feeding placements on Ticketmaster, Wayfair, Shopify. Rokt went from $3.5B in Jan 2025 to $7.2B by Sept 2025 with H1 2026 IPO plans. We dig into why profit-per-pageview beats revenue-per-visitor, why exact-same-product upsells at 10–30% off beat something new, and if every thank-you page becomes an ad network.Sarvar Nazir (Founder & CEO, Prox) — Austin-based hybrid performance beverage launched July 2025: 20g protein, 200mg natural caffeine, zero sugar, 90 calories in a sparkling can. DTC at $35.99 per 12-pack. Partnered with NuLiv Science for a clinical Senactiv dose. Stripped the homepage to a waitlist teasing a Q3 2026 relaunch. Wedge: the GLP-1 user wanting protein without "bloat." Plus a Northbeam Weather Report with Bryan Bumgardner and Cannes 2026 takeaways from Scott Galloway.ALSO ON THE SHOW-$2 million offer denied-Polymarket hackers stole user funds-New sport drink flavor-Pokemon Suitcase-Xbox console price increase-Oliver Henry meets the President-Moment of zen: 40 cigarettes a day and marmalade__________________________Welcome to DTC's daily—what's now/next in ecommerce so founders, marketers, and operators can survive and thrive.Weekly newsletter: https://newsletter.ecommcowboy.com/Made possible by:Richpanel - https://www.richpanel.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyPostscript - https://postscript.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboySeguno - https://www.seguno.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyIntelligems - https://www.intelligems.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyAxon by AppLovin - https://axon.ai/en/ecommcowboyROKT Aftersell - https://www.aftersell.com/offers?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyProxima AI - https://www.proxima.ai/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyNorthbeam: http://northbeam.io/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyUniversal Ads - https://www.universalads.com/?utm_source=Ecomm+Cowboy+Show&utm_medium=Show&utm_campaign=Ad+Read&utm_id=Ecomm+CowboyFollow Ecomm Cowboy:https://x.com/ecommcowboyhttps://www.linkedin.com/company/ecommcowboyhttps://www.instagram.com/ecommcowboy/https://www.tiktok.com/@ecommcowboyhttps://podcasts.apple.com/us/podcast/ecomm-cowboy/id1761749693