Oops! Did I Do That? Ayo Abbas Spills the Tea on the Top 5 Architecture Marketing Mistakes

Architecture marketing often gets treated as decoration, social posts or the thing someone does when work gets quiet. That is why so many practices make the same mistakes.Stephen Drew speaks with Ayo Abbas of Abbas Marketing about common marketing mistakes in architecture, why storytelling matters, and how practices can treat marketing as a strategic business function rather than an afterthought.The conversation covers: Why marketing is not just the colouring department How architecture practices can tell clearer stories Why consistency matters more than occasional bursts of activity How SEO and content help build authority over time Why expecting one marketing unicorn to fix everything is unrealistic ____▶️ Watch this episode on YouTube:https://www.youtube.com/watch?v=kRDCzn7ZGw8📝 Read the full write-up, with the key takeaways:https://architecturesocial.com/podcast/architecture-marketing-mistakes-ayo-abbas/Architecture Social is where architects and designers find honest career advice, insight from practice, and live roles worth applying for:https://architecturesocial.com/The fastest way to get hired is to be better at the things practices actually ask for. Revit, Rhino, rendering, BIM, portfolio work. Our learning partner ArchAdemia is built by architects, for architects:https://archademia.com/architecture-social/Use code ARCHSOCIAL10 for a discount on monthly or annual membership.____Chapters 00:00 Introduction and welcome 01:23 Why marketing matters 02:46 Common marketing mistakes in architecture 04:54 The role of storytelling 10:07 Strategic marketing versus the colouring department 13:54 Keeping up with social media innovation 23:58 What community means online 25:17 Giving up too soon 26:47 Why consistency matters 28:46 SEO, content and building authority 33:03 Avoiding the marketing unicorn trap 36:53 Moving into marketing as a career 39:19 Client relationships and value perception 44:30 Ayo Abbas and Abbas Marketing 47:23 Conclusion and audience questions (00:00) - Introduction and Welcoming Ayo Abbas (01:23) - Understanding the Importance of Marketing (02:46) - Common Marketing Mistakes in Architecture (04:54) - The Role of Storytelling in Marketing (10:07) - Strategic Marketing vs. The Coloring Department (13:54) - Keeping Up with Social Media Innovations (23:58) - Debating the Concept of Community on Social Media (25:17) - Top Marketing Mistakes: Giving Up Too Soon (26:47) - The Importance of Consistency in Marketing (28:46) - The Role of SEO and Content in Building Authority (33:03) - Avoiding the Marketing Unicorn Trap (36:53) - Career Insights: Transitioning into Marketing (39:19) - Client Relationships and Value Perception (44:30) - Ayo Abbas: Marketing Consultant for Engineers and Architects (47:23) - Conclusion and Audience Interaction