Open Enrollment Marketing Opportunities for Your Practice Your Competition Doesn’t Know About

From November 1 - December 15, people will be looking to switch insurance programs and you can capitalize on the situation to drive more appointments through the front door.How so? Open Enrollment presents an excellent marketing opportunity for you to play alone on the field and attract and retain more patients. It allows you to do some micro-targeting, run ad campaigns that you typically wouldn’t, and test the waters on some new ads. Marketing is like a great pool party — you can’t do the same thing over and over again or your guests will lose interest. You’ve got to think of new and innovative ways to invite them to your party every time.The bottom line is that patients are looking for different insurance options, and you can use a simple and targeted ad strategy to reach both employers and the perfect patient for your practice. Join us as we break down the opportunities Open Enrollment offers you to reach potential patients and how to juice up your marketing efforts while your competition may be asleep at the switch.