Operationalize Your Way to Success, with Michelle Tilton

In this episode, Benji talks to Michelle Tilton, the Vice President of Marketing at Gryphon.ai.Discussed in this episode: - How to Operationalize Demand Creation- Marketing Accountability at Every Part of the Funnel- Using Data to Inform the Board RoomSponsors:If you’re hiring, you need Indeed. Sign up and get a $75 credit to sponsor your first job for better visibility, more applications and quicker hiring times. Stay in control with payment billing options, no long term contracts, pay for only what you need and pause spending at any time.*Claim Your Credit*Sponsored Job credit offers available only for new U.S. accounts posting a job that expires one year after account creation. Upon expiration of credits, users are charged based on their Sponsored Job budget. Terms, conditions, and quality standards apply.