🇩🇪 Operationalizing Growth: Turning GTM Strategy into Scalable Execution

Many companies have bold growth strategies.Few manage to operationalize them.In this episode of Beyond Revenue – Narratives of Revenue Leaders, Michael Jäger sits down with Kim Aberfeld (CRO at Scalara) to explore how go-to-market strategies become scalable execution engines.Together, they unpack:✔ How to translate top-down strategy into bottom-up ownership✔ Why governance frameworks are essential for predictable growth✔ How to align marketing, sales, and customer success✔ Why enablement is a core growth lever✔ The balance between structure and agility in scaling organizations✔ The human side of operational excellenceKim shares lessons from scaling revenue teams across seven international markets and building structured revenue systems in both enterprise and startup environments.💡 Key insight: Processes and data enable scale. But people create momentum.If you’re building or restructuring your GTM engine, this conversation will help you rethink how strategy turns into execution.👉 Subscribe for more conversations with revenue leaders.