🇩🇪 Operationalizing Growth: Turning GTM Strategy into Scalable Execution

Many companies have bold growth strategies. Few manage to operationalize them. In this episode of Beyond Revenue – Narratives of Revenue Leaders, Michael Jäger sits down with Kim Aberfeld (CRO at Scalara) to explore how go-to-market strategies become scalable execution engines. Together, they unpack: ✔ How to translate top-down strategy into bottom-up ownership ✔ Why governance frameworks are essential for predictable growth ✔ How to align marketing, sales, and customer success ✔ Why enablement is a core growth lever ✔ The balance between structure and agility in scaling organizations ✔ The human side of operational excellence Kim shares lessons from scaling revenue teams across seven international markets and building structured revenue systems in both enterprise and startup environments. 💡 Key insight: Processes and data enable scale. But people create momentum. If you’re building or restructuring your GTM engine, this conversation will help you rethink how strategy turns into execution. 👉 Subscribe for more conversations with revenue leaders.