Operations, IT, and Marcom: Natural Enemies or Collaborators?

Healthcare organizations often invest heavily in marketing—but struggle to convert that demand into patient care due to disconnected systems and siloed teams. In this episode, Stewart Gandolf is joined by Nicole Vafadari, Founder of Doret Consulting, to explore how misalignment between marketing, operations, and IT creates friction in the patient journey—and what it takes to fix it. From call center inefficiencies and EMR limitations to the role of data in driving change, they share practical strategies for improving patient access, increasing conversion, and turning these traditionally siloed teams into true collaborators.