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May 7, 2025 30 min

Opportunities in Uncertainty

from CoatingsCoffeeShop Hosted by CoatingsCoffeeShop.com

In this Roofing Road Trips® episode, Heidi J. Ellsworth sits down with Will Lorenz from General Coatings to discuss uncertainty in the roofing industry and how contractors can adapt. They explore the decision-making process of building owners around roofing expenses, including the benefits of restoration options that do not include a costly tear-off. They also touch on the importance of maintenance and how it can help extend the life of a roof and postpone costs. Will discusses the risks associated with holding off on roofing work and how having the trust of your customers can make all the difference. Learn More at https://www.coatingscoffeeshop.com/ Sign up for the Week in Coatings! https://www.coatingscoffeeshop.com/sign-up Are you a contractor looking for resources? Become an R-Club Member today! https://www.rooferscoffeeshop.com/rcs-club-sign-up Follow Us! https://www.facebook.com/CoatingsCoffeeShop https://twitter.com/CoatingsCS https://www.linkedin.com/company/coatingscoffeeshop/ https://www.instagram.com/coatingscoffeeshop/ https://www.youtube.com/channel/UCnFB6Tbj80S52yDYVnhbkJw https://www.tiktok.com/@coatingscoffeeshop https://www.coatingscoffeeshop.com/rss #GeneralCoatings #CoatingsCoffeeShop #RoofCoatings #CommercialRoofing #RoofingContractor #RoofersCoffeeShop #RoofRepair #RoofRestoration

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Opportunities in Uncertainty

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This episode was published on May 7, 2025.

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