EPISODE · Apr 3, 2025 · 46 MIN
Optichannel vs Omnichannel with Olena Shchepina
from XLR8 - Bringing real-world learnings and experiences in Life Sciences
In this episode of the XLR8 podcast series we are joined by Olena Shchepina, European Digital Transformation Lead at Viatris. We explore the shift from omnichannel to optichannel and Olena shares her experiences and insights on strategies, KPIs and the future of personalized customer experiences.
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Optichannel vs Omnichannel with Olena Shchepina
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This episode was published on April 3, 2025.
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