Optimising Content for LLMs: AI SEO Insights with Irina Papuc | Search With Candour

Jack Chambers-Ward is joined by Irina Papuc, co-founder of Galactic Fed, to discuss the intricacies of creating content that ranks well in LLMs and AI search engines.Irina has an extensive background in digital marketing (and even worked at CERN on the Large Hadron Collider!), offers valuable insights into optimising content for AI search and the future landscape of SEO.They discuss topics like the importance of authentic content, brand mentions, and the potential decline of traditional link-building in the evolving digital marketing space. Tune in for a thought-provoking conversation packed with expert advice and practical tips for staying ahead in the rapidly changing world of SEO.Links to follow Irina Papuc🚀Galactic Fed: https://www.galacticfed.com/ 🚀Follow Irina on LinkedIn: https://www.linkedin.com/in/irinapapuc/ Irina's Recommendationhttps://icon.me/https://phantombuster.com/⁠ ⁠https://www.apollo.io/home⁠https://yestheory.com/⁠ https://bernardjhuang.com/ Chapters00:00 Introduction01:57 Meet Irina Papuc: Co-Founder of Galactic Fed02:08 The Future of AI Search and LLMs02:58 The Rise of Chat GPT and AI Search Engines06:24 Optimising Content for AI Overviews22:35 The Importance of Brand Mentions in AI32:21 The Focus on Ad Revenue32:44 Exploring Alternative Search Engines34:01 The User Experience in Search35:13 Google's Response to AI Competition37:06 The Future of Search and Brand Loyalty41:52 The Importance of Authenticity in Content Creation52:13 Irina’s Recommendations57:53 Outro