Optimize for joy (coaching a future billionaire)

I just started working with a new client. 9 fig net worth. More money won’t really change much. Sure flying private is nice, but the moment to moment experience of life matters more. We are working on a plan to help him 10x his wealth. But not in the conventional way. We are doing it by optimizing his entire life around one core thing: Maximizing joy. He’s going to become a billionaire either way (with or without my help). But how he gets there matters to him. Too many miserable ultra wealthy people in the world already. Most think money comes at the expense of things that really matter.Joy, peace, great relationships with a partner or kids. I think the truth is the exact opposite. If we build a life and business around feeling alive, turned on and enjoying every moment……financial success is the natural byproduct. Hard to believe this when we are short on cash of course.But just like gravity doesn’t stop working just because someone doesnt believe in it……this is a natural law of the universe. Whether you’re trying to hit 6 figs or trying to become a billionaire. You don’t have to choose between being wealthy and happy. You just have to construct your game so it’s optimized for you (not some influencer on IG). You may have to stop compromising on your deepest values. You may have to choose to be radically authentic even when it feels challenging. You may have to overcome discomfort to bring your vision to life.I can’t tell you it’ll be worth it, you have to decide that for yourself. But I can tell you that the universe is designed to be a catalyst for you to unlock the greatest version of you. I want to share a 10 min clip from my last chat with him to show you a new ‘operating system.’Check it out here…YoutubeSpotifyLet me know if something resonates and if you like these ‘behind the scenes’ clips 🙂Much love,Ani