Optimizing for Multiple Personas: How a recent test "broke the rules" of optimization and drove a 331% conversion lift

The guiding principles of conversion optimization often call for sharpening the focus of your messaging to appeal to a single customer persona. But, how do those principles apply to elements of copy and design that serve multiple visitor types with different needs and interests? Watch this Web clinic replay to learn about how design and copy changes "broke the rules" of optimization and led to a 331% increase in conversion.