Optimizing mental performance, mushroom coffee vs. regular coffee and running a startup in a misunderstood market feat. Robert Johnson, founder of Mycroboost

Robert Johnson is the CEO and founder of Mycroboost. The company makes functional mushroom-based products and health supplements that improve mental clarity and focus. In this episode, we talk mushroom coffee vs. regular coffee, optimizing mental and physical performance using natural health remedies, the difference between lion's mane, cordyceps, chaga and other adaptogens, where business ideas come from and how to run a start-up company in a misunderstood market. Shop Mycroboost here, follow the brand here and connect with Robert here. Support the show by shopping The Upper Echelon here.  Connect with me: Instagram: @dimitrovelena Twitter: @dimitrovelenaa YouTube: @twenty.something For women in their twenties becoming the most elegant, intentional, and magnetic version of themselves—without losing their values. Twenty Something is a weekly audio journal of quiet confidence, femininity, and self-respect, recorded as lessons to my future daughter. P.S. If you're reading this, say hi in the reviews.