Optimizing Offer Pages: Steps that increased conversion 148%

Presenters: - Dr. Flint McGlaughlin, Director, MarketingExperiments - Jimmy Ellis, Director of Optimization Research - Aaron Rosenthal, Director of Channels Research How would you like to start the new year with a 148% increase in conversion rate? For our first Web clinic of 2009, our team will break down a recent testing series that did just that. We'll focus on ways to reduce friction and anxiety, with specific steps you can apply to your own offer and payment pages. These ideas and principles can help you dramatically improve your site's success rate. Our team will also conduct a live Q&A session with your questions.