Optimizing Your Creative-Adjacent Biz

After a period of offering two main services, James has focused on ghostwriting without distraction, with the goal of becoming one of the top 20 ghostwriters in the country.Pat has more than one sphere of operation, and she freely tosses around terms like “beachhead” and “flagship” to describe how she successfully manages these separate spheres.Note—In case you’re wondering, the characteristics of a good business beachhead include:* A small, well-defined target customer base with a shared, urgent problem* Buyers who communicate with one another* A strong, distinct value proposition that fits your strengths(source: https://executive.mit.edu/launching-a-successful-start-up-3-the-beachhead-market-MC7FUMDZ6IU5AIPP4WGIPN2PZJI4.html)If you are running a creative-adjacent business in any artistic domain, this episode is for you.Questions for Listeners:* Do you have a ‘beachhead’ service?* What is it, and how did you focus in on it?Buy us a Coffee and Win a BookHere in the GU Clubhouse, we’ve gleaned and gathered incredible wisdom from our creative guests, whom we fondly call the Gifted Achievers. We’re putting this wisdom into a series of handy guides so listeners can study how to make a good living doing what you love. Click the coffee cup below and you’re on the list! The first 20 coffee angels will get a free guide!For Further Exploration:MIT on The Beachhead Market: https://executive.mit.edu/launching-a-successful-start-up-3-the-beachhead-market-MC7FUMDZ6IU5AIPP4WGIPN2PZJI4.htmlExcellent book by Charlie Gilkey: The Small Business Life Cycle: The No-Fluff Guide to Navigating the Five Stages of Small Business GrowthThanks for listening to Gifted Underachievers! This post is public so feel free to share it.If you’re not already a subscriber, we’d love to have you in the GU Clubhouse. No cost, no spam, unsubscribe any time. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit giftedunderachievers.substack.com