Optimizing Your Headlines: How changing a few words can help (or hurt) results

Presenters: - Dr. Flint McGlaughlin, Director, MarketingExperiments - Hunter Boyle, Managing Editor, MarketingExperiments What's one of the easiest tests you can run to boost conversion? Headlines, right? No coding needed. No redesigns. Just powerful, enticing copy that fits the offer, the channel, the customers' needs and expectations - all in 10 words or less. Perhaps "easy" isn't the right word. There's much more to headlines than slapping a catchy subject line on an email blast, or cramming keywords into PPC ads. Knowing how to run valid headline tests is just as critical as the copy itself. During this free, interactive Web Clinic, we will: - Examine recent email, PPC ad, and landing page test results - Discuss how to create and test headlines more effectively - Explore what makes a successful headline, and mistakes to avoid - Review and optimize examples of weak headlines - Address your specific copy questions in a Q&A session In one hour, you'll come away with ideas and strategies you can apply instantly to improve your marketing efforts.