Optimizing Your Segmenting Strategies

from Grounds for Conversation · host SAS Institute Inc.

Joining us for this episode is Brent Lever, Solution Architect, SAS. We?ll delve deep into contact optimization and talk about some specific steps needed to improve your organization?s marketing campaigns and customer segmenting strategies. We?re also going to address some important questions for your organization to consider, such as when is the best time to contact your customers; what channel or channels are the most effective; and, what are the most attractive offers?

Episode metadata supplied by the publisher feed · Published Oct 23, 2008

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Optimizing Your Segmenting Strategies

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