PODCAST · business
Grounds for Conversation
by SAS Institute
Looking for the straight talk on making smarter marketing decisions, increasing revenue and building stronger customer relationships? Then join us for an 8-part weekly series of conversations between Jeff Gilleland of SAS and Karen Heath of HP, two leading customer intelligence experts. During each fifteen-minute segment, you'll hear best practices and insightful ideas about how to harness customer insight to create value and profit. There's no product pitches or sales agenda - just a lot of great ideas about how you can achieve more value and profit for your organization through more effective marketing.
Episodes
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Measuring and Reporting What Matters Most
In this episode, we?re going to explore how to establish key customer oriented metrics and incorporate accountability into your marketing organizations and lines of business. This is all about tearing down organizational and informational silos and creating a more standardized system of reporting...
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Tracking Down Your Most Profitable Customers
Joining the conversation today is Michele Eggers, Customer Intelligence Global Practice, SAS. She?s going to share her insight with us about how organizations can integrate their customers, products and offers into a complete, multifaceted marketing campaign by exploring new media types and…
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Optimizing Your Segmenting Strategies
Joining us for this episode is Brent Lever, Solution Architect, SAS. We?ll delve deep into contact optimization and talk about some specific steps needed to improve your organization?s marketing campaigns and customer segmenting strategies. We?re also going to address some important questions for...
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Achieving a Complete Customer View
In this episode, we?ll explore how your organization can achieve a complete customer view. If it sounds like an overwhelming task, you?re not alone. Uncovering hidden traits about your customers and calculating their profitability can be a difficult process for many organizations. Joining the...
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Knowing Your Customers' Next Step
We'll explore how you can use predictive analytics to know your customers' next step. Predictive Analytics is crucial in enabling organizations to predict customer behavior and understand what individuals and segments will provide a greater ROI. Joining the conversation is Tonya Balin, Analytics...
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Making Customer Data Work for You
This is the first installment in our eight-part series, Grounds for Conversation. Today's discussion is all about making customer data work for you. Digital information is expanding more rapidly than ever, and the need to efficiently manage dynamic customer data is becoming more and more…
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ABOUT THIS SHOW
Looking for the straight talk on making smarter marketing decisions, increasing revenue and building stronger customer relationships? Then join us for an 8-part weekly series of conversations between Jeff Gilleland of SAS and Karen Heath of HP, two leading customer intelligence experts. During each fifteen-minute segment, you'll hear best practices and insightful ideas about how to harness customer insight to create value and profit. There's no product pitches or sales agenda - just a lot of great ideas about how you can achieve more value and profit for your organization through more effective marketing.
HOSTED BY
SAS Institute
CATEGORIES
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Frequently Asked Questions
How many episodes does Grounds for Conversation have?
Grounds for Conversation currently has 6 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Grounds for Conversation about?
Looking for the straight talk on making smarter marketing decisions, increasing revenue and building stronger customer relationships? Then join us for an 8-part weekly series of conversations between Jeff Gilleland of SAS and Karen Heath of HP, two leading customer intelligence experts. During each...
How often does Grounds for Conversation release new episodes?
Grounds for Conversation has 6 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Grounds for Conversation?
You can listen to Grounds for Conversation on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Grounds for Conversation?
Grounds for Conversation is created and hosted by SAS Institute.
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