ORBIA’S IMPACT MARK - CRISTINA GIL & KACY KARLEN

Kacy Karlen, Director of Content & Communication at Orbia (Netafim parent company), talks about the ‘evolving logo’ which is a first-of-its-kind performance mark that tracks Orbia’s progress and impact around its sustainable goals relating to People, Planet and Profit. The impact mark allows the different leadership teams around the globe to drive collective action under the theme of doing well by doing good. Cristina Gil, VP Sustainability, joind Orbia with a wealth of experience from the environmental movement and leads Orbia’s work on developing a sustainable strategy that works towards a circular economy. Cristina discusses the broad materiality assessment it has conducted in which the three leading themes were health & safety, community resilience and GHG emissions. Covid actually enabled to build and advance the company’s sustainability strategy.