Orchestrating the customer journey: Laying the foundations for lifecycle marketing campaigns

Lifecycle marketing is one of the most powerful tools in a marketer’s arsenal for nurturing prospects and retaining customers, allowing you to cater to your audience’s needs at every stage of the buyer journey. But what does it take to build lifecycle marketing campaigns that work? You must lay the groundwork first, by honing in on your ideal customer profile (ICP), mapping out the customer journey, identifying key metrics for success, and tracking the data that will allow you to refine your campaigns over time. Once you have those foundations in place, you’ll be able to automate lifecycle marketing campaigns—from welcoming new users through to customer retention and reactivation—that not only allow you to target your customers with the right message at the right moment, but scale those campaigns over time. Hosted on Acast. See acast.com/privacy for more information.