Organic Audience Growth is Getting Harder -- Here's What's Working Now

Matt and Ryan share strategies for growing on LinkedIn, converting engagement into email subscribers, and building long-term content engines. They also explore video content, email optimization, and rebranding the podcast. Want more content like this?Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.comWork with Ryan's agency Tailwind Work with Matt's agency GrowLetterFollow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.Episode Topics & Timestamps00:00 Growing Your Audience on LinkedIn02:42 Lead Magnet Strategies for Engagement06:52 The Challenges of Email Subscriber Growth08:07 Exploring Organic Channels for Email Signups11:18 The Shift to Video Content13:38 YouTube as a Growth Platform20:04 Finding Effective Content Formats24:51 The Long-Term Commitment to Audience Building25:48 Optimizing Email Engagement through Base Sending Segments30:05 Strategies for Managing Dormant Subscribers33:52 The Importance of Email Frequency and Engagement38:01 Rebranding and Expanding the Podcast's Focus44:18 Exploring New Terminology for Audience-First Businesses