Organic reach to paid success with Gorilla 76's Kevin McClary

On the latest episode of the Shiny New Object Podcast, we go deep on the organic to paid pipeline with Kevin McClary, Head of Performance Marketing at Gorilla 76. Tune in to hear why he tests organic posts to see what resonates with an audience before turning them into paid ads, and how he does this in the B2B sector. We also discuss student advice for getting into the industry, the power of understanding what you're trying to accomplish so you can yield data properly, and Kevin's musical talent.