Os 10 maiores erros que levam um e-commerce ao fracasso

from UFMS Digital · host UFMS Digital

Disciplina: Canais EstratégicosProfessor especialista: Victor Fraile SordiMinibio: Victor Fraile Sordi é professor da UFMS, com atuação em Administração, inovação e gestão do conhecimento. Sua formação inclui doutorado em Engenharia e Gestão do Conhecimento pela UFSC, mestrado em Agronegócios pela UFGD, graduação em Administração pela UFGD e especialização em Gestão Empresarial.Resumo do episódio: O comércio eletrônico brasileiro cresce rapidamente, mas as estatísticas mostram alto índice de mortalidade: “sem planejamento, 7 em cada 10 lojas virtuais fecham nos primeiros meses”. Nesse cenário competitivo, pequenos deslizes estratégicos podem levar uma operação digital ao fracasso. Este episódio analisa os 10 principais erros de um e-commerce, definindo-os, explicando sua criticidade, sinais de alerta e consequências, além de propor soluções práticas. Cada erro é ilustrado por exemplos reais.

Episode metadata supplied by the publisher feed · Published Jul 11, 2026

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Os 10 maiores erros que levam um e-commerce ao fracasso

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