EPISODE · Mar 31, 2025 · 31 MIN

Os tons do greenwashing

from Podcast Biosfera Farol de Ideias / RTP2 · host Biosfera

Existem mais de 400 rótulos ecológicos, mas será que todos são realmente certificados por uma entidade externa? O que querem dizer as expressões “ECO” ou “sustentável” que vemos nas embalagens dos produtos?Que "mentiras verdes" são usadas pelas empresas como forma de marketing? Neste episódio do podcast Biosfera conversamos com Susana Fonseca, vice-presidente da associação ZERO, para perceber de que forma o greenwashing tem impacto na mentalidade dos consumidores.

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Os tons do greenwashing

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