Oscar Mayer's Wienie 500 at Indy, Coinbase's New Campaign, Cardi B x Fashionphile & A Humor in Advertising Masterclass with Erich & Kallman's Eric Kallman

Presented by Rothmans — 100 years of taking New Yorkers as they are and dressing them better.In the WORLD FAMOUS TWO MINUTE DRILL: StreetEasy just let New Yorkers book reservations at Roberta's, Russ and Daughters, the Guggenheim, and Playwrights Horizons — for 2046. The campaign is called "Reserve Your Future," developed with Mother New York for StreetEasy's 20th anniversary. It is a deliberate rejection of category marketing that doesn't mention real estate once. Popeyes is the exclusive chicken tender partner at the Surf Lodge in Montauk for the entire 2026 summer season — a $150 Chicken Tender Tower, limited product drops, and co-branded merch throughout the season. First time a major QSR brand has done this with The Surf Lodge. The LiveRamp fallout from Publicis's $2.2 billion acquisition is getting real — agencies are now deciding whether to keep relying on a data platform owned by their direct competitor. David Beckham is everywhere right now. And PetSmart just put its creative account into review.First up: Kelsey Rice, Brand Communications Director at Oscar Mayer. The Wienie 500 — six Oscar Mayer Wienermobiles racing at Indianapolis Motor Speedway on Carb Day — is back for its second year tomorrow, May 22. Last year's inaugural race drew 85,000 fans in the stands and 8 million via livestream. This year it goes to Fox Sports broadcast nationally. Andy Richter is the Commander in Beef. The Sonoran Dog has been relegated. We talk about how a hot dog race became one of the most talked-about brand moments in sports marketing.Then Jean Morrow, Group Creative Director at Coinbase, joins us to walk through their new campaign.Leland Grossman, Director of Strategy at Revery, and Sarah Davis, Founder and CCO of Fashionphile, join us next to talk about the Cardi B collaboration and what it looks like to actually build a creator strategy that moves the brand.And to close: Eric Kallman, Founder and CCO of Erich and Kallman, for a humor in advertising masterclass. The agency behind BuzzBallz and Taylor Farms is on a serious run. Eric is one of the sharpest comedy-first creative minds in the business and we are getting into all of it.