Our 2026 Marketing Plan: Paid Ads, Funnels + What We’re No Longer Doing

If 2025 wasn’t a good year for you, then we need to make some changes. This is the episode that’s going to help you set yourself up in 2026 so that you can make MORE money and spend more time doing the things that you love.  You’re going to find out how to finally stop doing the tasks you don’t want to do, how to get in front of more leads WHILE reducing your time on social media and recommendations for the kinds of ads you should be running. You’ll hear: 0:00 - Our personal updates 5:28 - Why 2026 is the BEST time to be a business owner 8:17 - What happened when Steph finally got over her fear of doing this… 9:10 - Tim’s putting $50k behind this big ad spend in January 11:00 - The ad funnels we recommend for someone scaling from $10k to $20k a month 13:49 - Where businesses under $10k a month should be putting their paid ads spend 15:29 - The biggest mistakes we see business owners make when running paid ads 16:47 - How to know when a funnel is ready to be pushed by paid ads 17:52 - The funnel that has brought us in the most leads as a 7 figure business 19:29 - What most business owners do wrong when they start outsourcing 21:09 - Things to look out for when you’re hiring your first VA 22:58 - Steph’s first overseas hire and how it changed her business  26:00 - A storytime about the time we hired an external marketer and it went very wrong… 26:58 - How to figure out what to delegate to a VA first 28:24 - The epiphany we had about sales that has brought in so much more income to the business Watch the YouTube version of the podcast here. If you want to find out what kind of funnel you should be running, send us a DM over at @timfrey__ (https://www.instagram.com/timfrey__/) or @stephgorton__ with the word ‘FUNNEL’ Build Your Predictable Lead Machine: Proven frameworks for scaling coaching & service businesses beyond referrals. Join 1000+ founders building profitable, scalable businesses with Tim & Steph. Apply now: www.makemoreprofit.com And if you don’t want Tim to get fired make sure you hit follow wherever you’re listening.  Got questions or want more free content? Follow us over at @timfrey__ (https://www.instagram.com/timfrey__/) or @stephgorton__