Our Social Future with Charlene Li - Purse Strings

What this episode covers

Charlene Li, the Co-Author of Groundswell and the Founder of Altimeter Group, discusses how her 2008 book Groundswell: Winning IN a World Transformed By Social Technologies has held up two years after its release. She also explains how in 2011, social media will be viewed more as social business.

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Frequently Asked Questions

How long is this episode of Purse Strings?

This episode is 33 minutes long.

When was this Purse Strings episode published?

This episode was published on January 4, 2011.

What is this episode about?

Charlene Li, the Co-Author of Groundswell and the Founder of Altimeter Group, discusses how her 2008 book Groundswell: Winning IN a World Transformed By Social Technologies has held up two years after its release. She also explains how in 2011,...

Can I download this Purse Strings episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.