Out-price your competitors or out-think them? | Ep 355

Would you rather out-price your competitors or out-think them? That's the question we recently discussed with Shekar Raman, CEO at Birdzi.Shekar’s answer: out-think them any day.Because price competition is often a race to the bottom. And sadly, “We are cheaper!” is not exactly the kind of sentence that makes customers build a statue in your honor.For CEOs thinking about writing a book, this is a powerful lesson.Your book should not just explain what you do. It should show how you think.That is what separates you from every other founder, consultant, agency, SaaS leader, or expert making similar claims.Out-pricing makes you look replaceable.Out-thinking makes you look like the category leader.Check out more such insights in my bestselling business book Wisdom From Wizards at: https://WisdomFromWizards.com/sListen to Wisdom From Wizards on Apple Podcasts, Spotify, YouTube Music, Amazon Music, Audible, Castbox, iHeart, or your favorite podcast app.#CEO #Founder #BestsellingAuthor #ThoughtLeadership #BusinessBook #WisdomFromWizards