Outdoor Research’s 3 Year Brand Awareness Strategy | Chris King, VP of Brand, Outdoor Research

from My Best Campaign · host Monday Creative Inc

This outdoor brand introduced a new product category that turned a profit within the first 6 months. Later, they hosted a giveaway that grew their email list by 90,000. This is an interview with the man who made it happen.Chris King is the VP of Brand at Outdoor Research, a legacy technical brand known for their high-performance gear. In this episode, Chris dishes his expertise on the importance of market research, his three year brand awareness strategy, and how embracing mountain biking turned OR around.LINKSChris on Linkedin Chris on Instagram Jesse Itzler's Adventure Club Sarah Blakely OR Sunrunner Hat Chris King on the Backcountry Marketing Podcast OR Mountain Bike Team Crankworx Pivot Dometic Fox Racing Danny Segal on Huckberry's content strategy

Episode metadata supplied by the publisher feed · Published Jul 31, 2026

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Outdoor Research’s 3 Year Brand Awareness Strategy | Chris King, VP of Brand, Outdoor Research

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