Overcoming AI Transformation Friction

Greg Twemlow's Medium article discusses organizations' challenges in adopting AI, highlighting the friction between potential and actual implementation. He argues that this friction, rather than being a roadblock, can catalyse transformation if addressed strategically. Twemlow proposes solutions such as establishing communities of practice and centres of excellence to foster collaboration and experimentation. He emphasizes a five-step process (assess, learn, experiment, build, scale) for successful AI integration. Ultimately, the article advocates for embracing the change process and utilizing friction to drive organizational growth.About the Author - Greg Twemlow writes and teaches at the intersection of technology, education, and human judgment. He works with educators and businesses to make AI explainable and assessable in classrooms and boardrooms — to ensure AI users show their process and own their decisions. His cognition protocol, the Context & Critique Rule™, is built on a three-step process: Evidence → Cognition → Discernment — a bridge from what’s scattered to what’s chosen. Context & Critique → Accountable AI™. © 2025 Greg Twemlow. “Context & Critique → Accountable AI” and “Context & Critique Rule” are unregistered trademarks (™).