Overcoming Challenges of Running Google Ads to Amazon Listings

Running external traffic to your Amazon listing is a great idea because it boosts ranking, boosts ROAS, and there’s a brand referral kickback. However, as Bobby Pulte of Search Scientists shares, it comes with challenges, including an imperfect click-path, a lack of reporting, and indirect tracking rank. This is an obstacle we recommend you overcome because it’s highly beneficial, and this episode provides the nine-step process for doing just that. We’ll see you in The PPC Den! 🦡 Highlights 0:00 Michigan mitten 03:54  Benefits of sending Google Ads to Amazon Listing 8:18 Three Challenges of sending Google Ads to Amazon 18:27 Nine-Step Recommended Google Ads to Amazon Process 35:45 Behind the scenes If you like what you hear, leave us a video review! We might share it on the show.  🦡 Resources & Links Where to find Bobby, Search Scientists How to Send Google Ads Traffic to Your Amazon Listing Learn More About Our Google Ads to Amazon Service Brand Referral Bonus A Look At Amazon’s New Sponsored Display Reports (Featuring Bobby Pulte) 🦡 Subscribe to our newsletter Look through all our show notes Book a call to discuss Amazon PPC strategy Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Bobby Pulte Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno Graphic Designer: Karolina Facchin