Overcoming The Fear Of Going Live with Tiffany Lee Bymaster

This week we have Tiffany Lee Bymaster on the podcast talking all things live video. As a huge fan of using live video to grow your business, Tiffany is definitely the right person to tell you everything you need to know. Although people are scared of doing live videos, they can be an incredible tool for your business. We talk about what to do, how you should do it and how to get over that initial fear of going live.KEY TAKEAWAYS COVERED IN THE PODCASTYou have to work hard in order to succeed. Those that want to succeed will get past that initial moment of getting started and it will separate the starters from the finishers.Rather than focussing on negative what ifs, try focussing on the positive what ifs. Focus on all of the things that could go right.The feelings you get when you’re experiencing fear are the same symptoms you get when you’re feeling excited. You can choose how you interpret them.If you’re worried about what you look like when it comes to live video, you need to remember that it’s your voice that matters. We need that diversity in the online space.Live video is a vital component for brand building. You need to ensure you have a strategy and you’re not doing live video for the sake of doing live video.If someone else cannot easily describe what you do as a business, your brand is blurry.You can target your ads to previous video viewers, meaning you have a targeted audience you know are already interested in you. Facebook and Instagram also favour the ads of those that are doing live video.If you’re putting off starting, it’s important to remember that all you need is your phone and your voice to get started. No one expects your live video to be polished, they just want to be able to see and hear you.Introduce yourself at the start of each video and give your signature statement. Let people know what you do and why, as you cannot assume that people know who you are.Look at your camera lens and not yourself to show that you’re confident. Speak as though you are the leading expert in what you do. If you show up with that kind of confidence you are guaranteed to succeed.People are going to be following you for YOU. Live video is the best way to be authentic and show the real you.The beauty of live video is that you will get better over time.Have a primary and secondary social media platform and be as consistent as you can with your posting schedules. Try to go live once a week.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…The fear is never going to go away, but you take it out of the way and become a successful business owner because you stop making it about you.HIGHLIGHTS YOU SIMPLY CAN'T MISSIntroducing Tiffany – 05:31Getting Through the Fear of Going Live - 15:40The Power of Live Video – 23:54Is Consistency Key? - 32:00Common Excuses for Not Going Live (and How to Get Around Them) - 36:05How to Get Started with Going Live – 42:00LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODE Transcript below Hi and welcome to this week's episode of the podcast. How are you this week? Okay, I've got a great episode for you today. It's an interview. I'm going to jump straight in talking about it. We're not going to waste any time. I know how valuable your time is and I want to get to the good stuff, and there is loads of good stuff on this one. Now this week I get the absolute pleasure of interviewing the very lovely Tiffany Lee Bymaster. Who is super generous with all the amazing information she's giving us, and cram packed full of ideas. We're talking all about doing live video, and she is like the live video queen. She's a huge fan of it. She's very passionate about how all businesses should do live video. Slap my wrist there Teresa, because I don't do many. I do live videos in the Academy, which is now open by the way. Woo. Exciting stuff. If you want to join, head over to Teresaheath-wareing.com/academy but that was a completely impromptu mention, and then I realised they went into commercial mode. I'm sorry. Okay, I'll carry on where I was.So as I was saying, Tiffany is a massive fan of doing live videos, and you know what? Why not? Because I am a huge fan of live videos. I might not do them as much myself. However, from a marketing point of view, what they can do for your business is phenomenal, but hardly anybody does them because they're so scared of doing live videos. So in this episode, we smash through all the myths about doing live videos, and Tiffany talks us through how you get to do a live video. What you should do, how you should do it, and how to get over that fear.And you know what was super interesting, when we talked, when I interviewed her, I thought to myself, oh, we're going to talk strategy in terms of right press this button, do this thing. But actually after working with thousands of students about live video, the thing that Tiffany knows better than anybody, is actually that is like the tiniest bit of the reason people aren't doing it. And the main reason is the fear that we are all terrified to go on camera and do lives. So I share a very funny story or I think it's funny anyway, of a live video that I watched of a very dear friend of mine and I'm sure he won't mind me sharing the story at all. But I just wanted to let you know about the fact that live video doesn't have to be perfect. And Tiffany talks about this too, she shares some of her experiences as well.So hopefully by the end of this episode, you will not only feel so much more comfortable and confident about doing a live video, but also you're going to feel like you have the tools in place in order to do that too. And she gives you some good ideas about what to speak about as well. So like I said, this episode is going to be a great one. It's jam packed. So let me tell you a bit more about Tiffany. So Tiffany Lee Bymaster, AKA Coach Glitter. Isn't that the coolest name ever? Literally Google coach glitter, you'll find her, has worked in the production world as a makeup artist, wardrobe stylist and designer for nearly two decades, in film, TV commercial and fashion, as well as with top online marketers, authors and speakers. Listen to this, kind of some of the stuff that she has done.She has worked with things like the Real Housewives of Orange County, America's Next Top Model, The Bachelor, The Bachelorette, TV channels like Bravo, VH1, MTV, ABC, CNN, and Fox News. Like hello. That's amazing. But for the last five years, Tiffany has built her own personal brand from the ground up, so she went from that business and then decided I want to do something else and she talks about that in the episode. So Tiffany is now known as a blogger, consultant and a top affiliate marketer, educator and camera confidence coach. She has an online course called lights, camera, branding, where she has worked with thousands of students and combines her vast knowledge and experience working behind the camera, helping a clients look and most importantly feel their personal best. Tiffany is obsessed with coaching her students to gain clarity in their brand messaging, skyrocket their confidence on camera and increase their visibility through the power of live video in the online marketing space.I also know Tiffany because she happens to be one of the coaches for the James Wedmore next level group that I'm in, and I have seen Tiffany speak and I've watched her stuff and she really is an expert at this. And her enthusiasm is infectious. So I will leave you to listen to this episode. Please do come and let us know what you think. I know she's very excited to hear from you all, and I hope you enjoy it. Introducing Tiffany So I am super excited today to welcome the very lovely Tiffany Lee Bymaster to the podcast. How are you doing Tiffany?I'm so great. I'm so excited to be here.Honestly. So am I. Not only is your bio amazing and we're going to get into that in a minute, and what you've done, but also the subject that we're going to talk about is something that is very close to my heart, because I think it's something that's so many businesses can do and should do, because it's so easy and free and the barriers to entry can be quite low. So I'm really excited that I think lots of people are going to get loads of good stuff from this today. But before we get started, if my audience haven't heard from you and don't know who you are, if you could just tell us how you got to do what you're doing though and a bit about you, that would be awesome?Yes. So I have been in the online space a little over. Well, it's kind of like this long journey, right? I started off just kinda dabbling, way back on Myspace and Twitter even before Facebook became a thing. But prior to that, I was working as a professional makeup artist, wardrobe stylists, and set designer for film and television and commercials and fashion. That's how I started. And that's what I used to share in the beginning. But it was only four years ago, almost exactly four years ago, that I literally got shoved in front of a camera that was doing a live video, because it was one of my clients who has a huge brand, and she was tired of hearing me talk about doing live video. And at that time, four years ago, live video was just starting out.Brand new.Yeah. But it was months and I kept on talking about it and had not taken action on it. So we were at a huge event, she had downloaded Periscope on my phone, and handed it to me and said, your live, and oh my gosh, it was the messiest, the ugliest live video anyone has ever done. I didn't even realise that I still had it playing and I...