OWL 412: Differentiating from Your Competition

Read the 5-minute summary for this episode and many others at owl.ceo. The OWL (Owner Wisdom Library) turns insights from more than 1,200 Exit Coach Radio interviews into short, practical lessons for business owners on growth, leadership, operations, and exit planning. Smart Advantage is the only marketing and management consultancy focused exclusively on identifying and communicating the most important element of successful competition – your competitive advantage – from your target market’s perspective. Today, we will be discussing the importance of differentiating yourself from your competition. Questions Asked:  1. What prompted you to write your book, Creating Competitive Advantage? 2. What does Smart Advantage do and who are your ideal clients? 3. What results do your clients see after an engagement with Smart Advantage?