Own Your Lead Gen

In this episode of HVAC Hotshots, Peter breaks down how HVAC businesses can stop overpaying for shared leads and start booking high-quality appointments at wholesale prices by building their own in-house call center. Learn why taking control of your lead generation is the ultimate scaling secret for the trades. Timestamps 0:00 – The value of owning your lead generation 0:44 – Peter’s background: From "wrench turner" to sales and marketing 1:33 – When is the right time to build a proper call center? 2:54 – Why shared lead sites (like Angie) are working against you 3:50 – Exclusive leads vs. paying retail for appointments 4:37 – The difficulty of scaling with SEO and Facebook ads 5:34 – Outbound lead generation: The quickest way to cash flow 6:37 – Setup costs and achieving ROI in the first month 8:33 – Transparency in pricing: What a full build-out actually costs 9:55 – Breaking down the math: $50 pre-booked in-home appointments 🔗 Connect with Scalify: Ready to take control of your lead gen? Visit Scalifyco.com to learn more. Enjoyed the episode? Hit the Subscribe button and turn on notifications so you never miss a deep dive into scaling your business! Connect with today’s Guest 👤 Peter Roth 📘 Facebook → / officialpeterroth 📸 Instagram → / official_peter_roth 📸 Instagram → / scalifyco #HVAC #LeadGeneration #CallCenter #HomeServices #BusinessScaling #HVACMarketing