Owning Your Brand & Going Hyperlocal with Michelle Fadeley

In this Around the CAMPFire episode, CAMP Digital CEO Katie Donovan sits down with VP of Marketing, US Dock & Door Michelle Fadeley to talk about something every HVAC, plumbing, electrical, and garage door business needs to nail: brand, trust, and hyperlocal marketing that actually drives calls. The conversation digs into the "same day challenge" every home service leader feels: balancing low-interest, high-intent emergencies with long-term brand building. Michelle and Katie walk through practical ways small and midsize shops can lean into being local, family-owned, and community-rooted, without trying to be everywhere at once or wasting money on scattered marketing experiments. Whether the goal is to grow from 1 to 3 trucks or from $3M to $5M, this episode gives HVAC, plumbing, and other trade leaders simple, high-impact actions to build brand equity, stand out in a crowded market, and support sales with smarter local marketing. Additional Resources: Michelle Fadeley on LinkedIn Learn more about US Dock & Door Connect with Katie Donovan on LinkedIn Follow Camp Digital on LinkedIn Learn more about Camp Digital Key Takeaways: Start with "Who You Serve," not just who you are Own your hyperlocal story Market where your customers actually are Balance same day demand with long-term brand Fix the marketing "foundation" before adding more Ask directly for what is needed Longer decision funnels demand more touchpoints Commercial and residential share the same fundamentals Join The ARENA - a CSTG Community (powered by our media partner, PeopleForward Network) Subscribe to CSTG on YouTube! Connect with Chad on LinkedIn Chad Peterman | CEO | Author Learn more about the Peterman Brothers Follow PeopleForward Network on LinkedIn Learn more about PeopleForward Network