EPISODE · Jan 5, 2026 · 46 MIN
Owning Your Value - The Client Enrollment Process
from Marketing Root Work Podcast · host Judy Murdoch
Send us Fan MailOne of the trickiest challenges I deal with is fully owning my value as a coach.This shows up in my conversations with perspective clients. Especially when it comes to sharing what I charge and what clients can expect regarding outcomes.This is a part of myself that keeps saying Really? Can you actually charge people that much?When Harrison Moore offered me a free coaching session I heard no confusion when he explained the value of the gifted session. He was absolutely clear that what he was offering was very valuable. I didn’t hear a hint of “I’m giving you a free session because I hope you’ll choose to become a paid client.” What I heard was from Harrison was he was genuinely interested in what I was doing in my business and to some degree he was assessing whether I was someone he wanted to coach.The conversation felt honest and constructive. I was so impressed, I asked Harrison if he would be a podcast guest and share his enrollment process in more detail. If you find the Marketing Root Work podcast valuable, please become a subscriber! My mission is to change the way small business owners market themselves and it’s very important to me that I reach as many people as possible.
What this episode covers
Send us Fan Mail One of the trickiest challenges I deal with is fully owning my value as a coach. This shows up in my conversations with perspective clients. Especially when it comes to sharing what I charge and what clients can expect regarding outcomes. This is a part of myself that keeps saying Really? Can you actually charge people that much? When Harrison Moore offered me a free coaching session I heard no confusion when he explained the value of the gifted session. He was absolutely cle...
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Owning Your Value - The Client Enrollment Process
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