P2A: Hit or Miss

As play-to-airdrop campaigns gain popularity, are expectations becoming unrealistic and how will this trend evolve? On this week’s Press Play, we’re joined by Jonatan Ivarsson, Diego Vidaurre Schaffer, and Jacky to dive deeper into the world of P2A. We discuss how the current meta of P2A helps raise awareness and acquire users, as well as the lessons and considerations that should be taken when looking to attract users through play-to-airdrop strategies. Timestamps: 0:00 Introduction 04:10 Is P2A a good model right now? 09:25 How to manage expectations and execute the most successful P2A campaign possible 17:56 Why has interest in P2A campaigns declined? 22:12 Innovating the P2A model 27:28 How much does clout really contribute to the success of early access campaigns? 32:51 More about Gabby World 38:07 More about The Beacon 41:57 More about Pool Masters 46:25 How to find out more about our guests