P2A Success, So What’s Next?

As play-to-airdrop marketing strategies evolve, what lessons are web3 games drawing from previous campaigns? This week on Press Play, Jiawen N., Ryan Chown, and Stéphane Heip join us to explore the evolution of P2A. Timestamps: 0:00 Introduction 05:12 What do P2A campaign bring to the web3 space 14:08 Has there been a shift in P2A campaigns? 18:15 Incentivizing people to play during P2A campaigns 26:27: Is P2A an effective UA and retention tool? 50:47 More about Xociety 52:25 More about Cosmik Battle 53:55 More about Gangster Arena