Paddy Power Confirms Redundancies as UK Gambling Tax Hits Hard | Ep. 743

In today’s episode of iGaming Daily, SBC Media Manager Fernando Noodt is joined by Ted Menmuir and Ted Orme-Claye to discuss Paddy Power’s confirmed marketing redundancies and what they signal for the wider UK gambling industry.Following confirmation from Flutter Entertainment that restructuring is underway at Paddy Power, the team breaks down why marketing has become an early casualty, how exposed Flutter is to the incoming 40% remote gaming duty, and what this means for the future of major UK gambling brands. The discussion also explores whether these cost-cutting measures are just the beginning, how the UK market could be reshaped in 2026 and beyond, and why leadership across the major PLCs is now under more pressure than ever to prove ROI, protect margins and fight for market share. Tune in to hear: Why Paddy Power has started cutting roles in marketing  Why marketing is often the first area hit during restructures  How exposed Flutter is to the new 40% RGD era  What this means for Sky Bet, Betfair, Tombola and the wider UK portfolio  Why 2026 could completely reset staffing, sponsorship and media buying strategies in UK gambling  How the battle for market share may reshape the industry in 2027 and beyond Host: Fernando Noodt Guests: Ted Menmuir & Ted Orme-Claye Producer: Luke MilesSubscribe for more daily insight into the global betting and gaming industry.Learn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com.Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.#iGaming #PaddyPower #FlutterEntertainment #GamblingIndustry