Paid Ads for Coaches

The Do’s & Don’ts of Paid Ads for CoachesThinking about running paid ads to grow your coaching business?Don’t press boost just yet.In this episode of The Coach Trap Podcast, Greg Styan and Dan Williams break down the real truth about paid advertising for coaches — especially if you’re experienced, funded, and ready to scale properly.Dan shares firsthand lessons from his time as a Facebook Ads specialist turned strategy coach, revealing what actually works… and what quietly burns budgets.We cover:When not to run paid ads as a coachThe difference between impressions, engagement, and actual salesWhy Instagram and LinkedIn outperform other platforms for coaching adsThe three metrics every coach must trackHow to test, fail intelligently, and optimise like a proSpoiler: organic content still matters — a lot.Your audience will check your LinkedIn long before they ever book a call.If you want to scale without wasting money, this episode is essential listening.🎧 Listen now.👉 Join the Skool community: skool.com/thecoachtrap👉 Subscribe on Substack: substack.com/@coachtrap