Paid Media A-Z: Everything you need to know in 2025 ft. Sarah Ciociola

The digital advertising landscape is evolving fast, and paid media in 2025 is more critical than ever. In this episode of the I'm A Car Chick Podcast, host Shasta Haddock chats with Sarah Ciociola, VP of Paid Media at PCG Digital, to break down the latest trends, strategies, and innovations shaping the future of automotive marketing.As Vice President of Media Planning and Account Strategy at PCG Digital, Sarah leads the Search Engine Marketing Team, Paid Social Media Team, Graphics Department, and Compliance Department while overseeing the agency’s internal marketing initiatives. She is a sought-after speaker at automotive conferences, 20-groups, and non-automotive events nationwide, where she shares her expertise in digital marketing.Sarah is passionate about pushing digital innovation forward in automotive, creating cohesive, cross-channel marketing experiences, and helping dealers maximize their advertising efforts in an ever-changing landscape.🔥 Don’t miss out—hit play and get ahead in paid media for 2025!#PaidMedia #AutomotiveMarketing #DigitalAdvertising #MarketingTrends #CarChickPodcast #SarahCiociola #PCGDigital #SEM #SocialAds