EPISODE · Nov 6, 2007 · 10 MIN
Pankaj Ghemawat, professor da Harvard Business School
from HSM PodCasting · host PodCasting Brasil
Pankaj Ghemawat, professor de Harvard e um dos maiores especialistas em globalização no mundo, afirmou que as empresas precisam saber respeitar os valores regionalizados. “As companhias não podem desrespeitar culturas e nunca devem imaginar que receitas de sucesso que deram certo no mercado doméstico serão repetidas com sucesso em outras fronteiras que, aliás, continuam cada [...]
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