EPISODE · Jun 11, 2026 · 10 MIN
跑男坑了地方文旅？事情没那么简单
from 虎嗅·商业有味道
这两天，跑男收地方文旅千万宣传费的事上了热搜。开始走下坡路的跑男依赖地方文旅来托底续命，玩法的底层逻辑与当年报社的定向化缘颇有相似之处。当纯粹的市场化商业赞助道路越走越窄，上星卫视栏目组向拥有财政预算的地方部门寻求合作是常事。而眼下下场痛批跑男拿地方财政的，不乏官媒，可掉头看看自家账本，市场化的饭究竟从哪儿来，未必经得起细问。00:00:09 跑男收地方文旅千万宣传费？00:03:24 商业赞助寒冬00:07:24 文旅营销翻车与老牌媒体的输血困境
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跑男坑了地方文旅？事情没那么简单
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How long is this episode of 虎嗅·商业有味道?
This episode is 10 minutes long.
When was this 虎嗅·商业有味道 episode published?
This episode was published on June 11, 2026.
What is this episode about?
这两天，跑男收地方文旅千万宣传费的事上了热搜。开始走下坡路的跑男依赖地方文旅来托底续命，玩法的底层逻辑与当年报社的定向化缘颇有相似之处。当纯粹的市场化商业赞助道路越走越窄，上星卫视栏目组向拥有财政预算的地方部门寻求合作是常事。而眼下下场痛批跑男拿地方财政的，不乏官媒，可掉头看看自家账本，市场化的饭究竟从哪儿来，未必经得起细问。00:00:09 跑男收地方文旅千万宣传费？00:03:24 商业赞助寒冬00:07:24 文旅营销翻车与老牌媒体的输血困境
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