"Paper Masturbation" a.k.a. Useless Paperwork

In this episode..Useless Paperwork.* What is a Letter of Intent or Interest?* The paper is only as good as the 2 people who sign it.* The best thing you can do is have good partners. * That's busy work that drives me insane.* How do I validate my product or idea to get to the next level?* Acquiring non-binding paperwork is a waste of time.* Know your market and how the customer will use your product.* We are trying to get to the Alpha, the first mover product.* Distribution Sales Agreements and Paperwork.* The best way to get market validation is with real sales orders.* T's "paper masturbation" joke.* You have to make the decision if the work is worth the effort.* Letters of Interest are only as valuable as the people who sign them.* Don't go down the rabbit hole where people want you to do an activity just to stay busy.* Horrible Bosses 2.* Happy Gilmore.* How do I validate my product to get investors?* You need to get metrics, results and buying customers.* Remove yourself and your bias from the equation.* Find the weak spots in your theories first as potential investors will ask hard questions.* An LOI can be a good start. It's the beginning of a conversation.* If you can't talk with your potential customers, you will never sell your productSponsor this podcast at chrisjonesmedia.com