Papo B2B #02 - Sheila Más | Por que o follow-up morre no dia a dia comercial

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Todo diretor comercial já disse que o time não faz follow-up. E todo vendedor já disse que não tem tempo para fazer. Mas e se os dois estiverem certos? Neste episódio, conversamos com Sheila Más, CEO da WA5, sobre por que o problema do follow-up em vendas B2B raramente é falta de disciplina e quase sempre é falha de processo, prioridade e gestão.

Episode metadata supplied by the publisher feed · Published Feb 11, 2026

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Papo B2B #02 - Sheila Más | Por que o follow-up morre no dia a dia comercial

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